First Round PMF Method

Most people describe finding product-market fit as an art, not a science . But when it comes to sales-led B2B, First Round has reverse engineered a method to find it. After two decades of pre-product-market fit investments and hundreds of founder interviews, we’ve created a series of tactical sessions for taking a straighter path to PMF.

Any early founder working on a new B2B company is welcome to apply to PMF Method. Maybe you've been working on an early idea for the past year. Or perhaps you’re still dreaming at your day job, a few months away from taking the leap to found your company. We're also open to founders from all around the world — as long as you've raised less than $2M and can make it to Sonoma for the experience, you're in the running.

Our team will review applications and interview founders who seem like they could be a good fit for PMF Method.