20 lessons from 20 different paths to PMF
20 lessons from 20 different paths to PMF
Articles
Firsthand: Seven Years Inside Applied Intuition, the Quietly Dominant Physical AI Company
I joined Applied Intuition as a new-grad engineer back in early 2019, when it was just a handful of us working above a bar on Murphy Ave in Sunnyvale...June 03, 2026
“AI-Powered” Isn’t a Position
A playbook for building a distinctive brand when too many AI products sound the same, look the same and have the same positioning.May 14, 2026
Why founders should bet on first-time executives | Praveer Melwani (CFO, Figma)
In this latest episode of Executive Function, Brett sits down with Praveer Melwani, CFO at Figma. Praveer joined Figma in 2017 as the company's first...May 14, 2026
Guideline's Path to Product-Market Fit — The Early Decisions That Powered Its Acquisition by Gusto
Ten years after shaking up the retirement fund industry for SMBs, Guideline has been acquired by Gusto. Here, co-founder Kevin Busque shares the early...March 24, 2026
The 40 Best Questions to Ask in an Interview — How to Go Deeper Than “What’s the Culture Like?”
Top startup leaders shared their favorite thought-provoking questions for candidates to ask during an interview to stand out from the crowd and gain...October 26, 2020
23 Tactical Company Building Lessons, Learned From Scaling Stripe & Notion
From Stripe to Notion, Cristina Cordova has worked on some of the biggest products in tech. She shares tactical tidbits on what she’s learned about...March 22, 2022
The Founder Dating Playbook – Here’s the Process I Used to Find My Co-Founder
Gloria Lin opens up about her pre-founder journey, from how to find a co-founder and early conversations, to the set of 50 questions she prototyped to...September 30, 2019
This Founder Built Startups in 2008, 2016 and 2018. Here’s What He’s Learned About Resiliency
Bob Moore's first brush with life as a founder started in 2008—three days before Lehman Brothers collapsed. Since he cut his teeth as a first-time...March 17, 2020