Brand Marketing Articles

“AI-Powered” Isn’t a Position

A playbook for building a distinctive brand when too many AI products sound the same, look the same and have the same positioning.

Sentry's Path to Product-Market Fit — A High School Dropout Turned an Open-Source Project into a $3B Company

From Burger King shifts to a billion-dollar business, Sentry co-founder and CPO David Cramer shares his lessons for early stage founders.

9 Marketing Skills Startups Want on Their Teams

Find out the skills needed for a marketer to succeed and help companies reach their full potential with this complete list.

How Notion Does Marketing: A Deep-Dive Into its Community, Influencers & Growth Playbooks

We peel back the layers of Notion’s multifaceted marketing strategy, diving deep into three distinct channels that have helped power its meteoric rise: community, influencer marketing, and growth and analytics.

How to Build an Iconic Brand Without Breaking the Bank — This Founder's Formula for Early Marketing

Studs co-founder Lisa Bubbers shares how they melded a strong brand with operational rigor to build a thriving business with minimal marketing expenses.