# Brand Marketing Articles

## [“AI-Powered” Isn’t a Position](https://review.firstround.com/positioning-playbook-for-ai-products/)

A playbook for building a distinctive brand when too many AI products sound the same, look the same and have the same positioning.

## [Sentry's Path to Product-Market Fit — A High School Dropout Turned an Open-Source Project into a $3B Company](https://review.firstround.com/sentrys-path-to-product-market-fit/)

From Burger King shifts to a billion-dollar business, Sentry co-founder and CPO David Cramer shares his lessons for early stage founders.

## [9 Marketing Skills Startups Want on Their Teams](https://review.firstround.com/9-marketing-skills-startups-want-on-their-teams/)

Find out the skills needed for a marketer to succeed and help companies reach their full potential with this complete list.

## [How Notion Does Marketing: A Deep-Dive Into its Community, Influencers & Growth Playbooks](https://review.firstround.com/how-notion-does-marketing-a-deep-dive-into-its-community-influencers-growth-playbooks/)

We peel back the layers of Notion’s multifaceted marketing strategy, diving deep into three distinct channels that have helped power its meteoric rise: community, influencer marketing, and growth and analytics.

## [How to Build an Iconic Brand Without Breaking the Bank — This Founder's Formula for Early Marketing](https://review.firstround.com/how-to-build-an-iconic-brand-without-breaking-the-bank/)

Studs co-founder Lisa Bubbers shares how they melded a strong brand with operational rigor to build a thriving business with minimal marketing expenses.