All of our Minimum Viable Product Articles

The Unsung Ingredient in Stripe, Square and Linear’s Success: Taste
Tactical advice for weaving craft into your product and operationalizing taste.

How to Test A Business Idea: Essential Tools for Validating Before You Launch
If you're an entrepreneur who needs to learn how to validate business ideas effectively, these expert strategies help your startup concept hit the mark.

How to Measure Product-Market Fit
Ready to nail product-market fit? We found expert advice for creating a product with widespread demand.

How to Build an Iconic Brand Without Breaking the Bank — This Founder's Formula for Early Marketing
Studs co-founder Lisa Bubbers shares how they melded a strong brand with operational rigor to build a thriving business with minimal marketing expenses.

WorkOS’ Path to Product-Market Fit — Why Your ‘Bad’ Idea Might Actually Be the Best One
WorkOS founder/CEO Michael Grinich sits down with First Round partner Todd Jackson to tell the story of how he identified a huge untapped market and built a “minimum awesome product.”

Retool’s Path to Product-Market Fit — Lessons for Getting to 100 Happy Customers, Faster
In our "Paths to Product-Market Fit" series, Retool founder and CEO David Hsu sits down with First Round partner Todd Jackson to share how the internal tools company hypothesized, tested and iterated its way to 100 happy customers.

Set “Non-Goals” and Build a Product Strategy Stack — Lessons For Product Leaders
Ravi Mehta, former CPO at Tinder & Product Exec at TripAdvisor, shares his framework for crafting a crisp product strategy for startups — a 5-step system called the "Product Strategy Stack." He also makes the case for setting "non-goals" and using an alternative to OKRs.

The Minimum Viable Testing Process for Evaluating Startup Ideas
The traditional approach is to do some customer research, throw an MVP out there as fast as possible, and hope it hits. After being early at three startups that achieved over $1M in run-rate in their first six months of going live, Gagan Biyani has landed on an approach that’s quite different.