# All of our Minimum Viable Product Articles

[**The Unsung Ingredient in Stripe, Square and Linear’s Success: Taste**  
Tactical advice for weaving craft into your product and operationalizing taste.](https://review.firstround.com/stripe-square-linear-product-taste/ "The Unsung Ingredient in Stripe, Square and Linear’s Success: Taste")

[**How to Test A Business Idea: Essential Tools for Validating Before You Launch**  
If you're an entrepreneur who needs to learn how to validate business ideas effectively, these expert strategies help your startup concept hit the mark.](https://review.firstround.com/how-to-test-a-business-idea-essential-tools-for-validating-before-you-launch/ "How to Test A Business Idea: Essential Tools for Validating Before You Launch")

[**How to Measure Product-Market Fit**  
Ready to nail product-market fit? We found expert advice for creating a product with widespread demand.](https://review.firstround.com/how-to-measure-product-market-fit/ "How to Measure Product-Market Fit")

[**How to Build an Iconic Brand Without Breaking the Bank — This Founder's Formula for Early Marketing**  
Studs co-founder Lisa Bubbers shares how they melded a strong brand with operational rigor to build a thriving business with minimal marketing expenses.](https://review.firstround.com/how-to-build-an-iconic-brand-without-breaking-the-bank/ "How to Build an Iconic Brand Without Breaking the Bank — This Founder's Formula for Early Marketing")

[**WorkOS’ Path to Product-Market Fit — Why Your ‘Bad’ Idea Might Actually Be the Best One**  
WorkOS founder/CEO Michael Grinich sits down with First Round partner Todd Jackson to tell the story of how he identified a huge untapped market and built a “minimum awesome product.”](https://review.firstround.com/workos-path-to-product-market-fit/ "WorkOS’ Path to Product-Market Fit — Why Your ‘Bad’ Idea Might Actually Be the Best One")

[**Retool’s Path to Product-Market Fit — Lessons for Getting to 100 Happy Customers, Faster**  
In our "Paths to Product-Market Fit" series, Retool founder and CEO David Hsu sits down with First Round partner Todd Jackson to share how the internal tools company hypothesized, tested and iterated its way to 100 happy customers.](https://review.firstround.com/retools-path-to-product-market-fit-lessons-for-getting-to-100-happy-customers-faster/ "Retool’s Path to Product-Market Fit — Lessons for Getting to 100 Happy Customers, Faster")

[**Set “Non-Goals” and Build a Product Strategy Stack — Lessons For Product Leaders**  
Ravi Mehta, former CPO at Tinder & Product Exec at TripAdvisor, shares his framework for crafting a crisp product strategy for startups — a 5-step system called the "Product Strategy Stack." He also makes the case for setting "non-goals" and using an alternative to OKRs.](https://review.firstround.com/set-non-goals-and-build-a-product-strategy-stack-lessons-for-product-leaders/ "Set “Non-Goals” and Build a Product Strategy Stack — Lessons For Product Leaders")

[**The Minimum Viable Testing Process for Evaluating Startup Ideas**  
The traditional approach is to do some customer research, throw an MVP out there as fast as possible, and hope it hits. After being early at three startups that achieved over $1M in run-rate in their first six months of going live, Gagan Biyani has landed on an approach that’s quite different.](https://review.firstround.com/the-minimum-viable-testing-process-for-evaluating-startup-ideas/ "The Minimum Viable Testing Process for Evaluating Startup Ideas")