All of our PR & Marketing articles

“AI-Powered” Isn’t a Position

A playbook for building a distinctive brand when too many AI products sound the same, look the same and have the same positioning.

What’s in a Name? A Lot, Actually. Here’s How to Pick the Right One For Your Company

A playbook for picking a name that actually fits your company (and all the logistics that come with naming you may not be thinking about).

How to Launch Your Startup Out of Stealth, from Figma's First Marketer

Claire Butler joined Figma six months before its public launch and helped bring the design product out into the world. Here, she defangs the launch process, outlining all the steps you need to take to get ready now.

Don’t Ship Your Pitch Deck to Your Website. Here’s How to Translate Your Story for Customers

Your customers don’t want to read your pitch deck. Marketing expert Emily Kramer explains how to turn your investor talking points into your website messaging.

9 Marketing Skills Startups Want on Their Teams

Find out the skills needed for a marketer to succeed and help companies reach their full potential with this complete list.

Passing the Button-Clicker Test, and Other 0 to 1 Lessons from Lattice’s First Marketing Hire

The behind-the-scenes story of how Lattice built its marketing strategy from the ground up, as told by its third employee and first marketing hire, Alex Kracov.

Why Startup Marketers Should Be Diagnosticians — Advice from OpenAI's and Stripe's First Marketing Hire

Krithika Muthukumar was the very first marketer at OpenAI and Stripe. Here, she unpacks what it takes to found and scale a marketing operation to build an enduring brand.

How Notion Does Marketing: A Deep-Dive Into its Community, Influencers & Growth Playbooks

We peel back the layers of Notion’s multifaceted marketing strategy, diving deep into three distinct channels that have helped power its meteoric rise: community, influencer marketing, and growth and analytics.

How to Build an Iconic Brand Without Breaking the Bank — This Founder's Formula for Early Marketing

Studs co-founder Lisa Bubbers shares how they melded a strong brand with operational rigor to build a thriving business with minimal marketing expenses.

Storytelling as a Craft: Advice from 5 Experts on How to Tell a Compelling Business Story

Every startup leader should practice flexing their storytelling muscles. To help warm these muscles up, we’ve rounded up some of our best advice about storytelling in business that’s been featured in the Review.

A Founder’s Framework for Understanding Performance vs. Brand Marketing for Your Startup

Startup marketing experts Sarah Emmott and Holly Chen share a multi-step process for how to craft a brand and performance marketing strategy, including how to set goals, allocate the right budget, and measure success.

Unlock the Power of Money Words: How Founders Can Write Copy That Converts

Copyhackers’ Joanna Wiebe shares the science behind word choice to help take your copy from guesswork to goldmine.