All of our Pricing Articles

WorkOS’ Path to Product-Market Fit — Why Your ‘Bad’ Idea Might Actually Be the Best One

WorkOS founder/CEO Michael Grinich sits down with First Round partner Todd Jackson to tell the story of how he identified a huge untapped market and built a “minimum awesome product.”
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Labelbox's Path to PMF: Founders Need to be Contrarian and Right — Here's How

Labelbox co-founder and CEO Manu Sharma shares the story of how he prioritized idea validation and customer discovery before building Labelbox.
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Binti’s Path to Product-Market Fit — Lessons in Immersive User Research

Binti’s co-founder and CEO Felicia Curcuru shares how shadowing family social workers empowered her to build a product.
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Don't Let Growth Hurt Your Margins: A 4-Step Pricing Framework to Build Products With Scalable Unit Economics

Pricing pro Dee Sahni shares a customizable framework for scaling monetization and pricing models, applying it to household-name companies like Amazon, Netflix, and Uber.
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A UX Research Crash Course for Founders — Customer Discovery Tips from Zoom, Zapier & Dropbox

Zoom’s Jane Davis provides a tactical guide for founders on UX research while exploring startup ideas and validating concepts.
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The 30 Best Pieces of Advice for Entrepreneurs in 2018

We've rounded up 30 of the best insights published over the last year, offering tactical wisdom from seasoned company builders.
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ClassPass’ Founder on How Marketplace Startups Can Achieve Product/Market Fit

ClassPass founder Payal Kadakia shares her hard-won tips for marketplace startups.
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Pricing Lessons from Working with 30+ Seed and Series A B2B Startups

Gaffney shares his pricing principles and experiments to help early-stage teams generate foundational revenue.
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User-First Monetization — Lessons from Instagram and Strava

James Quarles explains healthy monetization fundamentals for startups based on his experience with Instagram.
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Our 6 Must Reads On Pricing a Product

Insights on pricing products compiled from the Review archives for founders.
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