All of our Sales articles

EvolutionIQ Just Got Acquired for $730M — Here's Their Playbook For Building an Enduring AI Business
We sat down with the founding team for the inside story of one of the first major vertical AI exits.

The GTM Inflection Points That Powered Clay to a $1B+ Valuation
How do you create a go-to-market machine that’s able to turbocharge (and then sustain) revenue growth? Clay co-founder Varun Anand shares the biggest lessons from the company's success, with growth advice for both product-led and sales-led startups.

21 Ways To Shore Up Your Customer Success Org
When operating in a downturn, founders have to make the most out of what they have in order to grow, including their existing customer relationships. This often means shining a spotlight on customer success orgs. To help, we spoke to over a dozen customer success experts for their best advice.

The Most Common Go-to-Market Questions This Expert Gets from Early Founders
Struggling to figure out your startup's early go-to-market? First Round's VP of GTM Emery Rosansky shares her expert advice and tactical templates for narrowing down your ICP, running a successful sales call, and accurate forecasting.

The Startup’s Guide to Customer Advocacy: How to Get Closer to Your Champions
Customer advocacy is more than just case studies. Kalina Bryant (formerly of Asana, Talkdesk, and Marketo) shares tactical advice for turning customers into advocates, with tailored pointers for startups on a budget.

“Everyone wants a silver bullet” — Selling lessons from Sam Taylor, of Dropbox, Quip & now Loom
Today’s episode is with Sam Taylor, VP of Sales and Success at Loom. Previously, Sam was Dropbox’s first enterprise sales rep, and also served as Quip’s first sales leader. In today’s conversation, we dig into the key learnings from each stop in Sam’s career so far.

Between Sales and Product: Building Out Self-Serve and Customer Experience at Notion & Dropbox
Kate Taylor spent 8 years at Dropbox leading their SMB revenue and scaled sales operation and is now the Head of Customer Experience at Notion.

This GTM Leader Crowdsources Early Lessons From Stripe, Figma & More
Meka Asonye looks back on his career as a sales leader at Stripe and Mixpanel to offer tactical takeaways and go-to-market lessons — crowdsourcing additional advice from the top revenue leaders in his network.

Unpacking 5 of Atlassian’s Most Unconventional Company-Building Moves
After a 12-year run at Atlassian, Jay Simons digs into how the company's story runs contrary to conventional startup wisdom, unpacking their product-led growth flywheel, reliance on channel partners, strategy for launching new products, and slow-burn enterprise strategy.

Partnerships lessons from Stripe & Notion — Cristina Cordova on creating win-win deals
Today’s episode is with Cristina Cordova, Notion’s Head of Platform & Partnerships. Previously, she was the 28th employee and the first partnerships hire at Stripe, where she cultivated partnerships with companies like Shopify, Squarespace, and Apple.