All of our Scaling articles

The 30 Best Pieces of Company Building Advice We Heard in 2024 \ For the 12th year in a row, we rounded up 30 timeless company-building insights we published from the year before.

How to build and scale winning marketplaces | Casey Winters (Eventbrite, Pinterest, Grubhub) \ Casey Winters is a legendary advisor on scaling, product and growth. He’s worked with companies like Airbnb, Faire, Canva, Whatnot, Thumbtack, Tinder, and Reddit. Until recently, Casey was the Chief Product Officer at Eventbrite, and has also led growth and product teams at Pinterest and Grubhub.

Essential lessons for building and scaling DevTools | Dennis Pilarinos (Unblocked, Apple, Amazon, Buddybuild, Microsoft)

A customer success masterclass | How to design, build, and scale a CS org | Stephanie Berner (LinkedIn) \ Stephanie Berner is a Customer Success Executive at LinkedIn. Since 2018, Stephanie has spearheaded all post-sales functions at LinkedIn Sales Solutions through its period of rapid growth from $450m to $1.5b.

The Secret to Running Effective Growth Sprints — Follow This Process to Learn Faster\ "With every growth experiment, you're not just trying to optimize your return on ad spend, lower your CPA, or bag a few new logos ahead of the next fundraise. You're fundamentally learning and making progress toward a simple question: How are we going to grow this business?"

How Talent Teams Can Better Weather Boom-and-Bust Cycles — Advice from Two Decades at Gem, Facebook, and Robinhood \ Richard Cho has led talent acquisition teams at large tech firms for the better part of two decades. He’s collected the lessons he’s learned from operating in both hiring booms and busts, offering a thoughtful guide on how startup talent teams can do more — with less.

How to Scale Yourself Down — Not Up — as a Leader \ After a four-decade career of toggling back and forth between big and small, Lightspark SVP of Engineering James Everingham shares his playbook for scaling down your leadership as you go from an org of hundreds or thousands to a handful of direct reports.

‘Give Away Your People’ — How Managers Can (and Should) Prep for High Performers to Leave \ Seasoned startup operator Clarissa Shen offers a fresh perspective on Molly Graham’s ‘Give Away Your Legos’ framework by sharing her own tactics on how to proactively manage for high performers to leave.

Investing in Internal Documentation: A Brick-by-Brick Guide for Startups \ David Nunez, an early hire at Stripe and Uber, shares his step-by-step playbook for establishing good internal documentation habits at your startup. He unpacks his tested tactics for creating a culture of documentation, setting the quality bar and keeping things organized.

The 5 phases of Figma’s community-led growth — Claire Butler \ Today’s episode is with Claire Butler, Senior Director of Marketing at Figma, and one of the company’s first 10 employees. In today’s conversation, she sketches out Figma’s five phases of community-led growth — and shares tons of advice along the way.

Operations vs. Algorithms: Advice for scaling startups, from Opendoor CTO Ian Wong \ Today’s episode is with Ian Wong, co-founder and CTO of Opendoor. Before founding Opendoor, Ian was Square’s first data scientist, where he developed machine learning models and infrastructure for fraud detection.