All of our Starting Up articles

Starting Up What’s in a Name? A Lot, Actually. Here’s How to Pick the Right One For Your Company
A playbook for picking a name that actually fits your company (and all the logistics that come with naming you may not be thinking about).

Starting Up What Early Stage Founders Should Know About Comp: The Rules To Break (And A Few You Should Actually Follow)
There’s no shortage of advice on how to structure compensation. Here’s how to know which of it applies to you — with insights from Clay, Google and Instacart.

Starting Up Go Deep to Build Fast: A Research Thinking Toolkit to Speed Up the Discovery Phase
UX research expert Jeanette Mellinger shares a toolkit for deeper discovery of your customers, your team and yourself.

Starting Up Is Your Startup Idea Any Good? Borrow These Validation Tactics from the Founders of Linear, Mercury and More
Founders share the unconventional ways they found conviction in their startup ideas.

Starting Up To Learn a New Market, Start by Building Your Product — Tactics From a Twitter PM Turned Healthcare Founder
Color co-founder and CEO Othman Laraki built a billion-dollar company in an industry he had zero professional experience in. Here, he shares four product-building tactics that helped him learn the healthcare industry.

Starting Up The Founder’s Guide to Building a V1 of Customer Success
A CS leader who has built the function from the ground up shares where founders should start — from how to hire to the most important metrics to track.

Starting Up Thinking About Taking the Founder Leap? Here’s How to Prep for the Emotional Gauntlet
How to start building your emotional toolkit for the founder journey ahead, with advice from psychologist Dr. Emily Anhalt.

Starting Up You’re Not Ready for a Head of Growth: Run This Founder-Led Growth Playbook Instead
Founders are responsible for figuring out how their business is going to grow. Use these tactics — specifically designed for founders — to uncover your most impactful growth levers.

Starting Up Building a Deep Tech Company? Most Startup Advice Doesn’t Apply — Read This Instead
Learn from Loyal founder Celine Halioua’s rigorous approach to milestone-based planning, fundraising and multi-product strategy.

Starting Up How I Spent 17,784 Hours in 5 Years as a Startup Founder
Sam Corcos, co-founder & CEO of Levels, shares a detailed look into exactly how he spent 5 years building the company, with reflections on what changed in the transition from very early-stage to scale up.

Starting Up The GTM Inflection Points That Powered Clay to a $1B+ Valuation
How do you create a go-to-market machine that’s able to turbocharge (and then sustain) revenue growth? Clay co-founder Varun Anand shares the biggest lessons from the company's success, with growth advice for both product-led and sales-led startups.

Starting Up 25 Hard Questions Every Founder Should Ask Themselves
Startup founders share their go-to questions for taking a pulse check on everything from product strategy to co-founder relationships to their own decision making.