# All of our Starting Up articles

[Starting Up](https://review.firstround.com/articles/starting-up/) [**What’s in a Name? A Lot, Actually. Here’s How to Pick the Right One For Your Company**  
A playbook for picking a name that actually fits your company (and all the logistics that come with naming you may not be thinking about).](https://review.firstround.com/how-to-pick-company-name/ "What’s in a Name? A Lot, Actually. Here’s How to Pick the Right One For Your Company")

[Starting Up](https://review.firstround.com/articles/starting-up/) [**What Early Stage Founders Should Know About Comp: The Rules To Break (And A Few You Should Actually Follow)**  
There’s no shortage of advice on how to structure compensation. Here’s how to know which of it applies to you — with insights from Clay, Google and Instacart.](https://review.firstround.com/what-early-stage-founders-should-know-about-comp-the-rules-to-break-and-a-few-you-should-actually-follow/ "What Early Stage Founders Should Know About Comp: The Rules To Break (And A Few You Should Actually Follow)")

[Starting Up](https://review.firstround.com/articles/starting-up/) [**Go Deep to Build Fast: A Research Thinking Toolkit to Speed Up the Discovery Phase**  
UX research expert Jeanette Mellinger shares a toolkit for deeper discovery of your customers, your team and yourself.](https://review.firstround.com/a-research-toolkit-for-the-discovery-phase/ "Go Deep to Build Fast: A Research Thinking Toolkit to Speed Up the Discovery Phase")

[Starting Up](https://review.firstround.com/articles/starting-up/) [**Is Your Startup Idea Any Good? Borrow These Validation Tactics from the Founders of Linear, Mercury and More**  
Founders share the unconventional ways they found conviction in their startup ideas.](https://review.firstround.com/unconventional-tactics-for-validating-your-startup-idea/ "Is Your Startup Idea Any Good? Borrow These Validation Tactics from the Founders of Linear, Mercury and More")

[Starting Up](https://review.firstround.com/articles/starting-up/) [**To Learn a New Market, Start by Building Your Product — Tactics From a Twitter PM Turned Healthcare Founder**  
Color co-founder and CEO Othman Laraki built a billion-dollar company in an industry he had zero professional experience in. Here, he shares four product-building tactics that helped him learn the healthcare industry.](https://review.firstround.com/to-learn-a-new-market-start-by-building-your-product/ "To Learn a New Market, Start by Building Your Product — Tactics From a Twitter PM Turned Healthcare Founder")

[Starting Up](https://review.firstround.com/articles/starting-up/) [**The Founder’s Guide to Building a V1 of Customer Success**  
A CS leader who has built the function from the ground up shares where founders should start — from how to hire to the most important metrics to track.](https://review.firstround.com/founders-guide-building-customer-success/ "The Founder’s Guide to Building a V1 of Customer Success")

[Starting Up](https://review.firstround.com/articles/starting-up/) [**Thinking About Taking the Founder Leap? Here’s How to Prep for the Emotional Gauntlet**  
How to start building your emotional toolkit for the founder journey ahead, with advice from psychologist Dr. Emily Anhalt.](https://review.firstround.com/preparing-for-anxiety-of-becoming-a-founder/ "Thinking About Taking the Founder Leap? Here’s How to Prep for the Emotional Gauntlet")

[Starting Up](https://review.firstround.com/articles/starting-up/) [**You’re Not Ready for a Head of Growth: Run This Founder-Led Growth Playbook Instead**  
Founders are responsible for figuring out how their business is going to grow. Use these tactics — specifically designed for founders — to uncover your most impactful growth levers.](https://review.firstround.com/founder-led-growth-playbook/ "You’re Not Ready for a Head of Growth: Run This Founder-Led Growth Playbook Instead")

[Starting Up](https://review.firstround.com/articles/starting-up/) [**Building a Deep Tech Company? Most Startup Advice Doesn’t Apply — Read This Instead**  
Learn from Loyal founder Celine Halioua’s rigorous approach to milestone-based planning, fundraising and multi-product strategy.](https://review.firstround.com/building-a-deep-tech-company-most-startup-advice-doesnt-apply-read-this-instead/ "Building a Deep Tech Company? Most Startup Advice Doesn’t Apply — Read This Instead")

[Starting Up](https://review.firstround.com/articles/starting-up/) [**How I Spent 17,784 Hours in 5 Years as a Startup Founder**  
Sam Corcos, co-founder & CEO of Levels, shares a detailed look into exactly how he spent 5 years building the company, with reflections on what changed in the transition from very early-stage to scale up.](https://review.firstround.com/how-i-spent-17784-hours-in-5-years-as-a-startup-founder/ "How I Spent 17,784 Hours in 5 Years as a Startup Founder")

[Starting Up](https://review.firstround.com/articles/starting-up/) [**The GTM Inflection Points That Powered Clay to a $1B+ Valuation**  
How do you create a go-to-market machine that’s able to turbocharge (and then sustain) revenue growth? Clay co-founder Varun Anand shares the biggest lessons from the company's success, with growth advice for both product-led and sales-led startups.](https://review.firstround.com/the-gtm-inflection-points-that-powered-clay-to-a-1b-valuation/ "The GTM Inflection Points That Powered Clay to a $1B+ Valuation")

[Starting Up](https://review.firstround.com/articles/starting-up/) [**25 Hard Questions Every Founder Should Ask Themselves**  
Startup founders share their go-to questions for taking a pulse check on everything from product strategy to co-founder relationships to their own decision making.](https://review.firstround.com/25-hard-questions-every-founder-should-ask-themselves/ "25 Hard Questions Every Founder Should Ask Themselves")