# Insights from Building Instacart

Curated from The Review archives, this collection features hard-won lessons from everyone from CEO Fidji Simo and co-founder Max Mullen, to former execs who helped shape the company's approach to growth, data science, and comp.

### [How Fidji Simo Finds Focus and Creates Conditions for Intentional Work](https://review.firstround.com/how-facebooks-vp-of-product-finds-focus-and-creates-conditions-for-intentional-work/ "How Fidji Simo Finds Focus and Creates Conditions for Intentional Work")

### [How Instacart Uses Data to Craft A Bespoke Comp Strategy](https://review.firstround.com/how-instacart-uses-data-to-craft-a-bespoke-comp-strategy/ "How Instacart Uses Data to Craft A Bespoke Comp Strategy")

### [How A/B Testing at LinkedIn, Wealthfront and eBay Made Me a Better Manager](https://review.firstround.com/how-a-b-testing-at-linkedin-wealthfront-and-ebay-made-me-a-better-manager/ "How A/B Testing at LinkedIn, Wealthfront and eBay Made Me a Better Manager")

### [Doing Data Science Right — Your Most Common Questions Answered](https://review.firstround.com/doing-data-science-right-your-most-common-questions-answered/ "Doing Data Science Right — Your Most Common Questions Answered")