# Insights from Building Notion

Curated from The Review archives, this collection features hard-won lessons from everyone from the early marketing team, to execs who helped shape the company's approach to partnerships, data science and product-led growth.

## [How Notion Does Marketing: A Deep-Dive Into its Community, Influencers & Growth Playbooks](https://review.firstround.com/how-notion-does-marketing-a-deep-dive-into-its-community-influencers-growth-playbooks/ "How Notion Does Marketing: A Deep-Dive Into its Community, Influencers & Growth Playbooks")

## [Notion’s Head of Marketing on building a growth marketing engine at a PLG company — Rachel Hepworth](https://review.firstround.com/podcast/notions-head-of-marketing-on-building-a-growth-marketing-engine-at-a-plg-company-rachel-hepworth/ "Notion’s Head of Marketing on building a growth marketing engine at a PLG company — Rachel Hepworth")

## [Lessons from Notion on building a thriving decentralized community — Ben Lang](https://review.firstround.com/podcast/lessons-from-notion-on-building-a-thriving-decentralized-community-ben-lang/ "Lessons from Notion on building a thriving decentralized community — Ben Lang")

## [23 Tactical Company Building Lessons, Learned From Scaling Stripe & Notion](https://review.firstround.com/23-tactical-company-building-lessons-learned-from-scaling-stripe-and-notion/ "23 Tactical Company Building Lessons, Learned From Scaling Stripe & Notion")

## [Between Sales and Product: Building Out Self-Serve and Customer Experience at Notion & Dropbox](https://review.firstround.com/between-sales-and-product--building-out-self-serve-and-customer-experience-at-notion-and-dropbox/ "Between Sales and Product: Building Out Self-Serve and Customer Experience at Notion & Dropbox")