# How to translate investor talking points into a marketing story

## Don’t ship your pitch deck to your website

[Don’t Ship Your Pitch Deck to Your Website. Here’s How to Translate Your Story for Customers](https://review.firstround.com/how-to-adapt-your-pitch-deck-into-your-website/ "Don’t Ship Your Pitch Deck to Your Website. Here’s How to Translate Your Story for Customers")

Your customers don’t want to read your pitch deck. Marketing expert Emily Kramer explains how to turn your investor talking points into your website...

August 19, 2025

[How to Launch Your Startup Out of Stealth, from Figma's First Marketer](https://review.firstround.com/how-to-launch-your-startup-out-of-stealth/ "How to Launch Your Startup Out of Stealth, from Figma's First Marketer")

Claire Butler joined Figma six months before its public launch and helped bring the design product out into the world. Here, she defangs the launch...

September 02, 2025

[Building Your Best Sales Deck Starts Here](https://review.firstround.com/building-your-best-sales-deck-starts-here/ "Building Your Best Sales Deck Starts Here")

A step-by-step walkthrough for startups to build and win with their first sales deck from TalentBin's Peter Kazanjy.

September 29, 2015

[The Fundraising Wisdom That Helped Our Founders Raise Billions in Follow-On Capital](https://review.firstround.com/the-fundraising-wisdom-that-helped-our-founders-raise-18b-in-follow-on-capital/ "The Fundraising Wisdom That Helped Our Founders Raise Billions in Follow-On Capital")

First Round launched its Pitch Assist program to help founders raise follow-on capital. Here are the most important fundraising lessons we share.

May 31, 2016

[Radical Candor — The Surprising Secret to Being a Good Boss](https://review.firstround.com/radical-candor-the-surprising-secret-to-being-a-good-boss/ "Radical Candor — The Surprising Secret to Being a Good Boss")

Kim Scott cut her teeth as a manager at Apple and Google, and now helps create great leaders as an author and coach for companies like Twitter. Here's...

November 24, 2015

[Build Products That Solve Real Problems With This Lightweight JTBD Framework](https://review.firstround.com/build-products-that-solve-real-problems-with-this-lightweight-jtbd-framework/ "Build Products That Solve Real Problems With This Lightweight JTBD Framework")

Drawing on her experiences building products at Lumosity, Oculus, and Facebook's New Product Experimentation group, Sunita Mohanty shares a...

January 14, 2021

[The Founder Dating Playbook – Here’s the Process I Used to Find My Co-Founder](https://review.firstround.com/the-founder-dating-playbook-heres-the-process-i-used-to-find-my-co-founder/ "The Founder Dating Playbook – Here’s the Process I Used to Find My Co-Founder")

Gloria Lin opens up about her pre-founder journey, from how to find a co-founder and early conversations, to the set of 50 questions she prototyped to...

September 30, 2019

[Firsthand: Seven Years Inside Applied Intuition, the Quietly Dominant Physical AI Company](https://review.firstround.com/firsthand-applied-intuition/ "Firsthand: Seven Years Inside Applied Intuition, the Quietly Dominant Physical AI Company")

I joined Applied Intuition as a new-grad engineer back in early 2019, when it was just a handful of us working above a bar on Murphy Ave in Sunnyvale...

June 03, 2026