# How Figma taps into product taste, simplicity and storytelling

An interview with Chief Product Officer Yuhki Yamashita.

## Articles

[Firsthand: Seven Years Inside Applied Intuition, the Quietly Dominant Physical AI Company](https://review.firstround.com/firsthand-applied-intuition/ "Firsthand: Seven Years Inside Applied Intuition, the Quietly Dominant Physical AI Company")  
  
I joined Applied Intuition as a new-grad engineer back in early 2019, when it was just a handful of us working above a bar on Murphy Ave in Sunnyvale...

June 03, 2026

[“AI-Powered” Isn’t a Position](https://review.firstround.com/positioning-playbook-for-ai-products/ "“AI-Powered” Isn’t a Position")  
  
A playbook for building a distinctive brand when too many AI products sound the same, look the same and have the same positioning.

May 14, 2026

[Why founders should bet on first-time executives | Praveer Melwani (CFO, Figma)](https://review.firstround.com/why-founders-should-bet-on-first-time-executives-praveer-melwani-cfo-figma/ "Why founders should bet on first-time executives | Praveer Melwani (CFO, Figma)")  
  
In this latest episode of Executive Function, Brett sits down with Praveer Melwani, CFO at Figma. Praveer joined Figma in 2017 as the company's first...

May 14, 2026

[Guideline's Path to Product-Market Fit — The Early Decisions That Powered Its Acquisition by Gusto](https://review.firstround.com/guidelines-path-to-product-market-fit/ "Guideline's Path to Product-Market Fit — The Early Decisions That Powered Its Acquisition by Gusto")  
  
Ten years after shaking up the retirement fund industry for SMBs, Guideline has been acquired by Gusto. Here, co-founder Kevin Busque shares the early...

March 24, 2026

[How Notion Does Marketing: A Deep-Dive Into its Community, Influencers & Growth Playbooks](https://review.firstround.com/how-notion-does-marketing-a-deep-dive-into-its-community-influencers-growth-playbooks/ "How Notion Does Marketing: A Deep-Dive Into its Community, Influencers & Growth Playbooks")  
  
We peel back the layers of Notion’s multifaceted marketing strategy, diving deep into three distinct channels that have helped power its meteoric rise...

April 30, 2024

[A Tactical Guide to Managing Up: 30 Tips from the Smartest People We Know](https://review.firstround.com/a-tactical-guide-to-managing-up-30-tips-from-the-smartest-people-we-know/ "A Tactical Guide to Managing Up: 30 Tips from the Smartest People We Know")  
  
Top startup leaders share their best tips for managing up, including communication tactics, building trust, and goal setting with your manager.

January 14, 2021

[From 0 to $1B - Slack's Founder Shares Their Epic Launch Strategy](https://review.firstround.com/from-0-to-1b-slacks-founder-shares-their-epic-launch-strategy/ "From 0 to $1B - Slack's Founder Shares Their Epic Launch Strategy")  
  
“HELL YEAH WE'RE USING @SlackHQ AT WORK I. LOVE. SLACK.”

February 27, 2015

[The Secret to a Great Planning Process — Lessons from Airbnb and Eventbrite](https://review.firstround.com/the-secret-to-a-great-planning-process-lessons-from-airbnb-and-eventbrite/ "The Secret to a Great Planning Process — Lessons from Airbnb and Eventbrite")  
  
Poor planning can spell disaster for companies and sow distrust among teams. Drawing from their careers at Eventbrite and Airbnb, Lenny Rachitsky and...

September 25, 2019