# Square’s former CEO on the two crucial components of org design

I joined Applied Intuition as a new-grad engineer back in early 2019, when it was just a handful of us working above a bar on Murphy Ave in Sunnyvale...

## Articles

[Firsthand: Seven Years Inside Applied Intuition, the Quietly Dominant Physical AI Company](https://review.firstround.com/firsthand-applied-intuition/)

[“AI-Powered” Isn’t a Position](https://review.firstround.com/positioning-playbook-for-ai-products/)

A playbook for building a distinctive brand when too many AI products sound the same, look the same and have the same positioning.

[Why founders should bet on first-time executives | Praveer Melwani (CFO, Figma)](https://review.firstround.com/why-founders-should-bet-on-first-time-executives-praveer-melwani-cfo-figma/)

In this latest episode of Executive Function, Brett sits down with Praveer Melwani, CFO at Figma. Praveer joined Figma in 2017 as the company's first...

[Guideline's Path to Product-Market Fit — The Early Decisions That Powered Its Acquisition by Gusto](https://review.firstround.com/guidelines-path-to-product-market-fit/)

Ten years after shaking up the retirement fund industry for SMBs, Guideline has been acquired by Gusto. Here, co-founder Kevin Busque shares the early...

[The 25 Micro-Habits of High-Impact Managers](https://review.firstround.com/the-25-micro-habits-of-high-impact-managers/)

Sharp folks from across the First Round community share the small habits that great managers do, including delivering feedback with care, opening up...

[Speed as a Habit](https://review.firstround.com/speed-as-a-habit/)

All things being equal, speed will determine whether your company succeeds or not. Here's how to make it core to your culture.

[A Tactical Guide to Managing Up: 30 Tips from the Smartest People We Know](https://review.firstround.com/a-tactical-guide-to-managing-up-30-tips-from-the-smartest-people-we-know/)

Top startup leaders share their best tips for managing up, including communication tactics, building trust, and goal setting with your manager.

[The Secret to a Great Planning Process — Lessons from Airbnb and Eventbrite](https://review.firstround.com/the-secret-to-a-great-planning-process-lessons-from-airbnb-and-eventbrite/)

Poor planning can spell disaster for companies and sow distrust among teams. Drawing from their careers at Eventbrite and Airbnb, Lenny Rachitsky and...