# How to launch your second (or third, or fifth) product

## Outline

1. [This post is for subscribers only](https://review.firstround.com/how-to-launch-your-second-or-third-or-fifth-product-2/#)

[Firsthand: Seven Years Inside Applied Intuition, the Quietly Dominant Physical AI Company](https://review.firstround.com/firsthand-applied-intuition/ "Firsthand: Seven Years Inside Applied Intuition, the Quietly Dominant Physical AI Company")

I joined Applied Intuition as a new-grad engineer back in early 2019, when it was just a handful of us working above a bar on Murphy Ave in Sunnyvale...

June 03, 2026

[“AI-Powered” Isn’t a Position](https://review.firstround.com/positioning-playbook-for-ai-products/ "“AI-Powered” Isn’t a Position")

A playbook for building a distinctive brand when too many AI products sound the same, look the same and have the same positioning.

May 14, 2026

[Why founders should bet on first-time executives | Praveer Melwani (CFO, Figma)](https://review.firstround.com/why-founders-should-bet-on-first-time-executives-praveer-melwani-cfo-figma/ "Why founders should bet on first-time executives | Praveer Melwani (CFO, Figma)")

In this latest episode of Executive Function, Brett sits down with Praveer Melwani, CFO at Figma. Praveer joined Figma in 2017 as the first...

May 14, 2026

[Guideline's Path to Product-Market Fit — The Early Decisions That Powered Its Acquisition by Gusto](https://review.firstround.com/guidelines-path-to-product-market-fit/ "Guideline's Path to Product-Market Fit — The Early Decisions That Powered Its Acquisition by Gusto")

Ten years after shaking up the retirement fund industry for SMBs, Guideline has been acquired by Gusto. Here, co-founder Kevin Busque shares the early...

March 24, 2026

[Positioning Your Startup is Vital — Here’s How to Nail It](https://review.firstround.com/positioning-your-startup-is-vital-heres-how-to-do-it-right/ "Positioning Your Startup is Vital — Here’s How to Nail It")

Arielle Jackson has experience crafting marketing campaigns at Google, Facebook and Square. This is her messaging toolbox.

January 28, 2015

[40 Favorite Interview Questions from Some of the Sharpest Folks We Know](https://review.firstround.com/40-favorite-interview-questions-from-some-of-the-sharpest-folks-we-know/ "40 Favorite Interview Questions from Some of the Sharpest Folks We Know")

Given the high-stakes nature of every hire, interviewing chops are always in need of sharpening. We’ve spent the past few months reaching out to some...

September 05, 2019

[Speed as a Habit](https://review.firstround.com/speed-as-a-habit/ "Speed as a Habit")

All things being equal, speed will determine whether your company succeeds or not. Here's how to make it core to your culture.

July 21, 2015

[The Founder Dating Playbook – Here’s the Process I Used to Find My Co-Founder](https://review.firstround.com/the-founder-dating-playbook-heres-the-process-i-used-to-find-my-co-founder/ "The Founder Dating Playbook – Here’s the Process I Used to Find My Co-Founder")

Gloria Lin opens up about her pre-founder journey, from how to find a co-founder and early conversations, to the set of 50 questions she prototyped to...

September 30, 2019