How to make craft your moat
How Stripe, Linear, Square & more top companies operationalize taste
How to make craft your moat
Firsthand: Seven Years Inside Applied Intuition, the Quietly Dominant Physical AI Company
I joined Applied Intuition as a new-grad engineer back in early 2019, when it was just a handful of us working above a bar on Murphy Ave in Sunnyvale...
June 03, 2026
A playbook for building a distinctive brand when too many AI products sound the same, look the same and have the same positioning.
May 14, 2026
Why founders should bet on first-time executives | Praveer Melwani (CFO, Figma)
In this latest episode of Executive Function, Brett sits down with Praveer Melwani, CFO at Figma. Praveer joined Figma in 2017 as the company's first...
May 14, 2026
Guideline's Path to Product-Market Fit — The Early Decisions That Powered Its Acquisition by Gusto
Ten years after shaking up the retirement fund industry for SMBs, Guideline has been acquired by Gusto. Here, co-founder Kevin Busque shares the early...
March 24, 2026
23 Tactical Company Building Lessons, Learned From Scaling Stripe & Notion
From Stripe to Notion, Cristina Cordova has worked on some of the biggest products in tech. She shares tactical tidbits on what she’s learned about...
March 22, 2022
All things being equal, speed will determine whether your company succeeds or not. Here's how to make it core to your culture.
July 21, 2015
The 6 Decision-Making Frameworks That Help Startup Leaders Tackle Tough Calls
Startup leaders make tough calls every day. We spoke with 6 top operators to gather the tactics and strategies they use to make smart decisions under...
August 01, 2019
How to be an Exceptional Chief of Staff: Advice for Scaling Impact at Startups
10 tactical tips and guiding principles for a new Chief of Staff to lean on as they scale their impact at a startup — from building better systems,...
December 20, 2022