Matt Wallaert

Matt Wallaert

Author of “Start at the End: How to Build Products that Create Change”

Outline

Honestly, that First Round Capital has produced The Review for ten years, without a paywall or ads, is sort of amazing. I'd argue the quality bar is higher than HBR.

Featured Articles

  1. Firsthand: Seven Years Inside Applied Intuition, the Quietly Dominant Physical AI Company
    I joined Applied Intuition as a new-grad engineer back in early 2019, when it was just a handful of us working above a bar on Murphy Ave in Sunnyvale...
    June 03, 2026

  2. “AI-Powered” Isn’t a Position
    A playbook for building a distinctive brand when too many AI products sound the same, look the same and have the same positioning.
    May 14, 2026

  3. Why founders should bet on first-time executives | Praveer Melwani (CFO, Figma)
    In this latest episode of Executive Function, Brett sits down with Praveer Melwani, CFO at Figma. Praveer joined Figma in 2017 as the company's first...
    May 14, 2026

  4. Guideline's Path to Product-Market Fit — The Early Decisions That Powered Its Acquisition by Gusto
    Ten years after shaking up the retirement fund industry for SMBs, Guideline has been acquired by Gusto. Here, co-founder Kevin Busque shares the early...
    March 24, 2026

  5. The Founder Dating Playbook – Here’s the Process I Used to Find My Co-Founder
    Gloria Lin opens up about her pre-founder journey, from how to find a co-founder and early conversations, to the set of 50 questions she prototyped to...
    September 30, 2019

  6. The 25 Micro-Habits of High-Impact Managers
    Sharp folks from across the First Round community share the small habits that great managers do, including delivering feedback with care, opening up...
    June 14, 2021

  7. This Founder Built Startups in 2008, 2016 and 2018. Here’s What He’s Learned About Resiliency
    Bob Moore's first brush with life as a founder started in 2008—three days before Lehman Brothers collapsed. Since he cut his teeth as a first-time...
    March 17, 2020

  8. From 0 to $1B - Slack's Founder Shares Their Epic Launch Strategy
    “HELL YEAH WE'RE USING @SlackHQ AT WORK I. LOVE. SLACK.”
    February 27, 2015