# Matt Wallaert

Author of “Start at the End: How to Build Products that Create Change”

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## Outline

Honestly, that First Round Capital has produced The Review for ten years, without a paywall or ads, is sort of amazing. I'd argue the quality bar is higher than HBR.

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### Featured Articles

1. [Firsthand: Seven Years Inside Applied Intuition, the Quietly Dominant Physical AI Company](https://review.firstround.com/firsthand-applied-intuition/ "Firsthand: Seven Years Inside Applied Intuition, the Quietly Dominant Physical AI Company")  
   I joined Applied Intuition as a new-grad engineer back in early 2019, when it was just a handful of us working above a bar on Murphy Ave in Sunnyvale...  
   *June 03, 2026*

2. [“AI-Powered” Isn’t a Position](https://review.firstround.com/positioning-playbook-for-ai-products/ "“AI-Powered” Isn’t a Position")  
   A playbook for building a distinctive brand when too many AI products sound the same, look the same and have the same positioning.  
   *May 14, 2026*

3. [Why founders should bet on first-time executives | Praveer Melwani (CFO, Figma)](https://review.firstround.com/why-founders-should-bet-on-first-time-executives-praveer-melwani-cfo-figma/ "Why founders should bet on first-time executives | Praveer Melwani (CFO, Figma)")  
   In this latest episode of Executive Function, Brett sits down with Praveer Melwani, CFO at Figma. Praveer joined Figma in 2017 as the company's first...  
   *May 14, 2026*

4. [Guideline's Path to Product-Market Fit — The Early Decisions That Powered Its Acquisition by Gusto](https://review.firstround.com/guidelines-path-to-product-market-fit/ "Guideline's Path to Product-Market Fit — The Early Decisions That Powered Its Acquisition by Gusto")  
   Ten years after shaking up the retirement fund industry for SMBs, Guideline has been acquired by Gusto. Here, co-founder Kevin Busque shares the early...  
   *March 24, 2026*

5. [The Founder Dating Playbook – Here’s the Process I Used to Find My Co-Founder](https://review.firstround.com/the-founder-dating-playbook-heres-the-process-i-used-to-find-my-co-founder/ "The Founder Dating Playbook – Here’s the Process I Used to Find My Co-Founder")  
   Gloria Lin opens up about her pre-founder journey, from how to find a co-founder and early conversations, to the set of 50 questions she prototyped to...  
   *September 30, 2019*

6. [The 25 Micro-Habits of High-Impact Managers](https://review.firstround.com/the-25-micro-habits-of-high-impact-managers/ "The 25 Micro-Habits of High-Impact Managers")  
   Sharp folks from across the First Round community share the small habits that great managers do, including delivering feedback with care, opening up...  
   *June 14, 2021*

7. [This Founder Built Startups in 2008, 2016 and 2018. Here’s What He’s Learned About Resiliency](https://review.firstround.com/this-founder-built-startups-in-2008-2016-and-2018-heres-what-hes-learned-about-resiliency/ "This Founder Built Startups in 2008, 2016 and 2018. Here’s What He’s Learned About Resiliency")  
   Bob Moore's first brush with life as a founder started in 2008—three days before Lehman Brothers collapsed. Since he cut his teeth as a first-time...  
   *March 17, 2020*

8. [From 0 to $1B - Slack's Founder Shares Their Epic Launch Strategy](https://review.firstround.com/from-0-to-1b-slacks-founder-shares-their-epic-launch-strategy/ "From 0 to $1B - Slack's Founder Shares Their Epic Launch Strategy")  
   “HELL YEAH WE'RE USING @SlackHQ AT WORK I. LOVE. SLACK.”  
   *February 27, 2015*

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