Pete Kazanjy

Pete Kazanjy

Author of “Founding Sales” and co-founder of Atrium

Outline

The Review has done more for distributing and democratizing startup expertise than any other single entity.

Featured Articles

  1. Firsthand: Seven Years Inside Applied Intuition, the Quietly Dominant Physical AI Company

    I joined Applied Intuition as a new-grad engineer back in early 2019, when it was just a handful of us working above a bar on Murphy Ave in Sunnyvale...
    Published on: June 03, 2026

  2. “AI-Powered” Isn’t a Position

    A playbook for building a distinctive brand when too many AI products sound the same, look the same and have the same positioning.
    Published on: May 14, 2026

  3. Why founders should bet on first-time executives | Praveer Melwani (CFO, Figma)

    In this latest episode of Executive Function, Brett sits down with Praveer Melwani, CFO at Figma. Praveer joined Figma in 2017 as the company's first...
    Published on: May 14, 2026

  4. Guideline's Path to Product-Market Fit — The Early Decisions That Powered Its Acquisition by Gusto

    Ten years after shaking up the retirement fund industry for SMBs, Guideline has been acquired by Gusto. Here, co-founder Kevin Busque shares the early...
    Published on: March 24, 2026

  5. How to Become Insanely Well-Connected

    Chris Fralic is a world-class super-connector. Here's how the long-time First Round Partner has methodically built bonds spanning years and careers.
    Published on: April 25, 2017

  6. 40 Favorite Interview Questions from Some of the Sharpest Folks We Know

    Given the high-stakes nature of every hire, interviewing chops are always in need of sharpening. We’ve spent the past few months reaching out to some...
    Published on: September 05, 2019

  7. Build Products That Solve Real Problems With This Lightweight JTBD Framework

    Drawing on her experiences building products at Lumosity, Oculus, and Facebook's New Product Experimentation group, Sunita Mohanty shares a...
    Published on: January 14, 2021

  8. A Tactical Guide to Managing Up: 30 Tips from the Smartest People We Know

    Top startup leaders share their best tips for managing up, including communication tactics, building trust, and goal setting with your manager.
    Published on: January 14, 2021