# Pete Kazanjy

Author of “Founding Sales” and co-founder of Atrium

## Outline

The Review has done more for distributing and democratizing startup expertise than any other single entity.

### Featured Articles

1. [Firsthand: Seven Years Inside Applied Intuition, the Quietly Dominant Physical AI Company](https://review.firstround.com/firsthand-applied-intuition/ "Firsthand: Seven Years Inside Applied Intuition, the Quietly Dominant Physical AI Company")  
     
   I joined Applied Intuition as a new-grad engineer back in early 2019, when it was just a handful of us working above a bar on Murphy Ave in Sunnyvale...  
   **Published on:** June 03, 2026

2. [“AI-Powered” Isn’t a Position](https://review.firstround.com/positioning-playbook-for-ai-products/ "“AI-Powered” Isn’t a Position")  
     
   A playbook for building a distinctive brand when too many AI products sound the same, look the same and have the same positioning.  
   **Published on:** May 14, 2026

3. [Why founders should bet on first-time executives | Praveer Melwani (CFO, Figma)](https://review.firstround.com/why-founders-should-bet-on-first-time-executives-praveer-melwani-cfo-figma/ "Why founders should bet on first-time executives | Praveer Melwani (CFO, Figma)")  
     
   In this latest episode of Executive Function, Brett sits down with Praveer Melwani, CFO at Figma. Praveer joined Figma in 2017 as the company's first...  
   **Published on:** May 14, 2026

4. [Guideline's Path to Product-Market Fit — The Early Decisions That Powered Its Acquisition by Gusto](https://review.firstround.com/guidelines-path-to-product-market-fit/ "Guideline's Path to Product-Market Fit — The Early Decisions That Powered Its Acquisition by Gusto")  
     
   Ten years after shaking up the retirement fund industry for SMBs, Guideline has been acquired by Gusto. Here, co-founder Kevin Busque shares the early...  
   **Published on:** March 24, 2026

5. [How to Become Insanely Well-Connected](https://review.firstround.com/how-to-become-insanely-well-connected/ "How to Become Insanely Well-Connected")  
     
   Chris Fralic is a world-class super-connector. Here's how the long-time First Round Partner has methodically built bonds spanning years and careers.  
   **Published on:** April 25, 2017

6. [40 Favorite Interview Questions from Some of the Sharpest Folks We Know](https://review.firstround.com/40-favorite-interview-questions-from-some-of-the-sharpest-folks-we-know/ "40 Favorite Interview Questions from Some of the Sharpest Folks We Know")  
     
   Given the high-stakes nature of every hire, interviewing chops are always in need of sharpening. We’ve spent the past few months reaching out to some...  
   **Published on:** September 05, 2019

7. [Build Products That Solve Real Problems With This Lightweight JTBD Framework](https://review.firstround.com/build-products-that-solve-real-problems-with-this-lightweight-jtbd-framework/ "Build Products That Solve Real Problems With This Lightweight JTBD Framework")  
     
   Drawing on her experiences building products at Lumosity, Oculus, and Facebook's New Product Experimentation group, Sunita Mohanty shares a...  
   **Published on:** January 14, 2021

8. [A Tactical Guide to Managing Up: 30 Tips from the Smartest People We Know](https://review.firstround.com/a-tactical-guide-to-managing-up-30-tips-from-the-smartest-people-we-know/ "A Tactical Guide to Managing Up: 30 Tips from the Smartest People We Know")  
     
   Top startup leaders share their best tips for managing up, including communication tactics, building trust, and goal setting with your manager.  
   **Published on:** January 14, 2021