# Sam Corcos

Founder & CEO, Levels

## Outline

First Round Review is one of my favorite resources for startups.

### Articles Featuring Sam Corcos

1. [Firsthand: Seven Years Inside Applied Intuition, the Quietly Dominant Physical AI Company](https://review.firstround.com/firsthand-applied-intuition/ "Firsthand: Seven Years Inside Applied Intuition, the Quietly Dominant Physical AI Company")  
   
   - *I joined Applied Intuition as a new-grad engineer back in early 2019, when it was just a handful of us working above a bar on Murphy Ave in Sunnyvale...*
   - Date: June 03, 2026

2. [“AI-Powered” Isn’t a Position](https://review.firstround.com/positioning-playbook-for-ai-products/ "“AI-Powered” Isn’t a Position")  
   
   - *A playbook for building a distinctive brand when too many AI products sound the same, look the same and have the same positioning.*
   - Date: May 14, 2026

3. [Why founders should bet on first-time executives | Praveer Melwani (CFO, Figma)](https://review.firstround.com/why-founders-should-bet-on-first-time-executives-praveer-melwani-cfo-figma/ "Why founders should bet on first-time executives | Praveer Melwani (CFO, Figma)")  
   
   - *In this latest episode of Executive Function, Brett sits down with Praveer Melwani, CFO at Figma. Praveer joined Figma in 2017 as the company's first...*
   - Date: May 14, 2026

4. [Guideline's Path to Product-Market Fit — The Early Decisions That Powered Its Acquisition by Gusto](https://review.firstround.com/guidelines-path-to-product-market-fit/ "Guideline's Path to Product-Market Fit — The Early Decisions That Powered Its Acquisition by Gusto")  
   
   - *Ten years after shaking up the retirement fund industry for SMBs, Guideline has been acquired by Gusto. Here, co-founder Kevin Busque shares the early...*
   - Date: March 24, 2026

5. [How Notion Does Marketing: A Deep-Dive Into its Community, Influencers & Growth Playbooks](https://review.firstround.com/how-notion-does-marketing-a-deep-dive-into-its-community-influencers-growth-playbooks/ "How Notion Does Marketing: A Deep-Dive Into its Community, Influencers & Growth Playbooks")  
   
   - *We peel back the layers of Notion’s multifaceted marketing strategy, diving deep into three distinct channels that have helped power its meteoric rise...*
   - Date: April 30, 2024

6. [40 Favorite Interview Questions from Some of the Sharpest Folks We Know](https://review.firstround.com/40-favorite-interview-questions-from-some-of-the-sharpest-folks-we-know/ "40 Favorite Interview Questions from Some of the Sharpest Folks We Know")  
   
   - *Given the high-stakes nature of every hire, interviewing chops are always in need of sharpening. We’ve spent the past few months reaching out to some...*
   - Date: September 05, 2019

7. [Speed as a Habit](https://review.firstround.com/speed-as-a-habit/ "Speed as a Habit")  
   
   - *All things being equal, speed will determine whether your company succeeds or not. Here's how to make it core to your culture.*
   - Date: July 21, 2015

8. [This Founder Built Startups in 2008, 2016 and 2018. Here’s What He’s Learned About Resiliency](https://review.firstround.com/this-founder-built-startups-in-2008-2016-and-2018-heres-what-hes-learned-about-resiliency/ "This Founder Built Startups in 2008, 2016 and 2018. Here’s What He’s Learned About Resiliency")  
   
   - *Bob Moore's first brush with life as a founder started in 2008—three days before Lehman Brothers collapsed. Since he cut his teeth as a first-time...*
   - Date: March 17, 2020