What your startup does (and doesn’t) need to come out of stealth

How to Launch Your Startup Out of Stealth, from Figma's First Marketer

Claire Butler joined Figma six months before its public launch and helped bring the design product out into the world. Here, she defangs the launch...

Articles by Claire Butler

The 5 Phases of Figma’s Community-Led Growth: From Stealth to Enterprise

Claire Butler, Figma’s first business hire, walks us through the different phases of the company’s community-led growth model — from planting the...

The 5 phases of Figma’s community-led growth — Claire Butler

Today’s episode is with Claire Butler, Senior Director of Marketing at Figma, and one of the company’s first 10 employees. In today’s conversation,...

How to Make Your Product Idea Go Viral Inside Your Company: Lessons from Figma Slides

How Figma Slides founding PM Mihika Kapoor transformed a hackathon project into one of Figma's most anticipated launches.

Radical Candor — The Surprising Secret to Being a Good Boss

Kim Scott cut her teeth as a manager at Apple and Google, and now helps create great leaders as an author and coach for companies like Twitter. Here's...

How Design Thinking Transformed Airbnb from a Failing Startup to a Billion Dollar Business

Airbnb Co-founder Joe Gebbia talks about the true meaning of being scrappy and being willing to do things that don't scale.

Our 6 Must Reads for Onboarding Tactics That Help New Hires Succeed (and Stay)

Onboarding is so much more than the standard-issue IT set-up: It's the foundation for how new hires settle into their roles and their future at the...

The Founder Dating Playbook – Here’s the Process I Used to Find My Co-Founder

Gloria Lin opens up about her pre-founder journey, from how to find a co-founder and early conversations, to the set of 50 questions she prototyped to...