# Yuliya Bel

Early-stage founder

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Outline

Shoutout to First Round Review for unfailingly putting out some of the most actionable, well-written content out there.

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I joined Applied Intuition as a new-grad engineer back in early 2019, when it was just a handful of us working above a bar on Murphy Ave in Sunnyvale...

### Articles:

1. [Firsthand: Seven Years Inside Applied Intuition, the Quietly Dominant Physical AI Company](https://review.firstround.com/firsthand-applied-intuition/ "Firsthand: Seven Years Inside Applied Intuition, the Quietly Dominant Physical AI Company")  
     
   June 03, 2026

2. [“AI-Powered” Isn’t a Position](https://review.firstround.com/positioning-playbook-for-ai-products/ "“AI-Powered” Isn’t a Position")  
     
   May 14, 2026

3. [Why founders should bet on first-time executives | Praveer Melwani (CFO, Figma)](https://review.firstround.com/why-founders-should-bet-on-first-time-executives-praveer-melwani-cfo-figma/ "Why founders should bet on first-time executives | Praveer Melwani (CFO, Figma)")  
     
   May 14, 2026

4. [Guideline's Path to Product-Market Fit — The Early Decisions That Powered Its Acquisition by Gusto](https://review.firstround.com/guidelines-path-to-product-market-fit/ "Guideline's Path to Product-Market Fit — The Early Decisions That Powered Its Acquisition by Gusto")  
     
   March 24, 2026

5. [How Design Thinking Transformed Airbnb from a Failing Startup to a Billion Dollar Business](https://review.firstround.com/how-design-thinking-transformed-airbnb-from-failing-startup-to-billion-dollar-business/ "How Design Thinking Transformed Airbnb from a Failing Startup to a Billion Dollar Business")  
     
   February 04, 2015

6. [So You Want to Hire a Forward Deployed Engineer: How to Know If You Need One and How to Get the Role Right](https://review.firstround.com/so-you-want-to-hire-a-forward-deployed-engineer/ "So You Want to Hire a Forward Deployed Engineer: How to Know If You Need One and How to Get the Role Right")  
     
   February 24, 2026

7. [From 0 to $1B - Slack's Founder Shares Their Epic Launch Strategy](https://review.firstround.com/from-0-to-1b-slacks-founder-shares-their-epic-launch-strategy/ "From 0 to $1B - Slack's Founder Shares Their Epic Launch Strategy")  
     
   February 27, 2015

8. [The Founder Dating Playbook – Here’s the Process I Used to Find My Co-Founder](https://review.firstround.com/the-founder-dating-playbook-heres-the-process-i-used-to-find-my-co-founder/ "The Founder Dating Playbook – Here’s the Process I Used to Find My Co-Founder")  
     
   September 30, 2019